Small Batch Roasting

Roasting in small batches means we can meticulously control the roasting process. Roasting daily means we can roast-to-order, providing the freshest and highest quality coffee to you.

Our Roast

We roast our beans daily at our facility located on Soquel Avenue in Santa Cruz. Our Roastmaster and Owner have 30 years combined experience creating unique and wonderful single origin and blend coffees. We are a small batch roaster which means we can meticulously control the roasting process, which provides the highest quality bean to you. We have spent years perfecting the art of using our experience, senses, intuition and knowledge to make adjustments and take the coffee where it needs to go.

About Our Beans

We use Organic and Fair Trade beans, and Bird-Friendly beans whenever possible. This is a way of saying thank you to the planet and the workers that produce it. You can check out the links section of this site for more information on Fair Trade and Bird Friendly farmers. The green beans go through a metamorphosis in the hands of our roasters who guide them through a constant evaluation of colors, aromas, sounds, and shapes while tumbling through our steel drum roaster.

Bean Fun Facts

Our coffee is sold to cafes all around the San Francisco Bay Area and we ship nationwide to coffee connoisseurs who appreciate an amazing cup of coffee.

Single Origin Coffees

Light Roast: Nutty, sweet, well-balanced. It can be wonderfully deep and complex.
Medium Roast: Rich, nutty, excellent balance of brightness, big, bold body.
Light Roast: Full body, clean, robust, subtle citrus finish.
Ultra-Light Roast: Explosively bright and juicy. Honey, tangerine, black current, hints of flowers and spice.
Light Roast: Bright and complex with sweet, creamy layers of baked apple, malted chocolate and tart cherry.
Ultra-Light Roast: Fresh full body, stimulating aroma, mild finish.
Medium Roast: Perfectly balanced with smooth, dark chocolate flavor, mild spice and a bittersweet finish.
Light-Medium Roast: Lemon, floral and fresh honey highlight the smooth and creamy mouthfeel, and roasted almond.
Light Roast: Flavorful, sweet , floral with sparkly white grape, a soft mouthfeel and prolonged cocoa finish.
Light & Dark Roasts: One of our long standing favorites among our customers, a great morning pick-me-up.

Degrees of Roast

The lighter the roast, the more characteristics of the bean are apparent, and the more caffeine. The darker the roast, the more smoky the coffee, and the less caffeine. Yes, lighter roasts tend to have more caffeine.

Light - Light to medium brown bean, little to no visible oils.
Medium - A full medium brown, with visible oils.
Dark - Dark brown with full shiny oily surface.